How search engine positioning is a beneficial feature in marketing

Today, most of the business owners are approaching a leading web marketing companies to get the maximum online traffic for their business websites. Now, a lot of people are only using the internet to purchase any product or hire any service. This is why currently online marketing has become the most important thing for the business promotion. When it comes to the web marketing, seo is a right option for all types of businesses. Seo stands for search engine optimization which contains more numbers of basic to advanced features to maximize your website traffic and get huge customers. In this way, pozycjonowanie is a very good and the most advanced search engine marketing strategy.

Understanding benefits of positioning:

Search engine positioning is the best feature which results in the enhanced traffic to your commercial website. This feature is for the thorough web marketing and the leading search engine optimization strategy. It helps business websites achieve the essential goals and also improved customer rates. The pozycjonowanie is now considered as the best website search engine optimization process to totally manage all parts of your site relating to the algorithm followed by the popular search engines like Google, Yahoo, and Bing. It also includes how such search engine algorithms interpret the website content.

Positioning will help to do effectively promote the content of your business website properly on the search engines. It also encourages the spiders to completely understand the context of related contents and also index. Every site has different challenges to overcome to get right positioning within the search engine results. Such challenges are relevant to the website and also its business. It is the main step which ensures the famous search engines will position your business website correctly within the related search results.

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Payday loans are also called income advances. Though a cash advance may well not seem as frightening as a payday advance, this is the same thing. When choosing this specific service it is very important understand that it is a financial loan and must be taken care of consequently on your own price range.

Payday loan organizations are considered “personal loan sharks”, that are to obtain your dollars, and take advantage of bad folks. However, they are doing produce an crucial support in some circumstances. It is very important to never use dollars from this kind of firm, if you do not entirely comprehend the relation to the agreement.

Before getting in, understand that payday cash loans are certainly not a great usage of your money. In case you have every other (lawful) choice as opposed to a cash advance, consider that path instead. Payday loans include ridiculously higher service fees, and interest levels that could do a lot more problems for your general personalized financial situation than excellent. Only use payday loans as range of last resort.

Make certain you know how, and when you may pay off the loan before you even buy it. Possess the financial loan payment worked well into your budget for your forthcoming pay time periods. Then you can definitely guarantee you pay the funds back again. If you fail to pay back it, you will definitely get caught up paying financing extension fee, on the top of further curiosity.

If the Much better Organization Bureau is in your town, talk to them. They will almost certainly have lots of information and testimonials about every one of the paycheck creditors in your area. It is possible to quickly find out which enterprises are the most useful ones to deal with with this area close to your group and area.

An improved alternative to a pay day loan is usually to start your own personal crisis savings account. Put in a little cash from every single paycheck till you have an effective amount, including $500.00 or more. Rather than strengthening the top-fascination fees that the payday advance can incur, you can have your personal payday advance proper on your banking institution. If you have to take advantage of the dollars, get started preserving yet again immediately in case you will need emergency funds down the road.

If you ask for a supervisor with a payday lender, make certain they are actually a manager. Paycheck creditors, like other businesses, occasionally simply have another colleague arrive around to become refreshing face to sleek over a scenario. Question if they have the power to publish up the original worker. Otherwise, they are possibly not a supervisor, or supervisors there do not possess a lot power. Immediately asking for a manager, is usually a far better strategy.

A great method of minimizing your expenses is, acquiring everything you can used. This does not merely relate to automobiles. This also signifies clothes, gadgets, furnishings, and more. Should you be unfamiliar with craigslist and ebay, then utilize it. It’s a fantastic place for getting superb discounts. When you require a fresh pc, lookup Yahoo for “reconditioned pcs.” Several pcs can be obtained for cheap with a great quality. You’d be blown away at what amount of cash you may save, which will help you pay away from individuals pay day loans.

Spend some time shopping around prior to deciding to commit to one lender. There are a ton of diverse payday advance businesses, every single could have various rates, as well as other conditions with their financial loans. If you are taking some time to take a look at several firms, you save plenty of your difficult-earned dollars.

Ensure that you can definitely pay for a payday loan. When you get the loan money, you must provide you with the pay day financial institution with a examine, or authorization for your whole amount of the loan, curiosity, and costs. Because of this in a couple of months, the lender both cashes your verify, or electronically withdraws the exact amount from the bank account. If the cash is unavailable, you will definately get strike by some significant fines, making it even more difficult to pay back the borrowed funds.

When you are interested in a pay day loan firm, be sure that you look at several enterprise well before deciding using one. If you assess the fees and interest rates, you will notice that they change from company to business. Make certain that they are certainly not compensating for reduce interest, by charging you additional fees in a few other way.

Speedy money using handful of strings connected can be extremely appealing, most particularly if you are strapped for cash with monthly bills piling up. Hopefully, this article has opened the eyes for the diverse aspects of online payday loans, so you have become entirely mindful of whatever they can perform for you and the existing economic situation.

What does Business Development Entails in Today’s Business world?

These days, the term business development has gained an immense prominence in businesses. Different types of companies are focusing more on business development strategies to remain ahead of the competition. Basically, business development is about growing a business and involves creating a long-lasting value for a company.
Goals of business development

Although, the goals of business development may differ company to company, some common goals includes:

Brand placement

Market expansion

New user acquisition

Spreading awareness

In order to grow a business, it is imperative to implement a strategy. Business strategy simple includes a set of plans, actions and goals that decide how a business can compete in the market.

How to implement successful business development strategy?

For a company, in order to implement successful business development strategy, it is essential to hire the right person with profound industry knowledge. In addition, it is vital for every organization to understand the difference between business development and sales. Sales totally focus on the revenue generated, whereas, business development involves identifying and creating partnerships that enable leverage for yielding revenue.
Furthermore, it is vital to keep several factors in mind such as the market, competitors, business environment, demands of customers, company’s strength and weaknesses to ascertain proper strategy. In today’s constantly changing business environment, it would be a smart idea to make a flexible strategy that can be changed according to the changing situations.

Employment opportunities in business development field

Thousands of job vacancies are popping out in this field. Right from the business development executive, business development manager to head of business development, numerous career options are available in the business development field.
The key responsibility of a business development professional is basically to find out new business opportunities, markets, partnerships and various other ways to bring in more revenue for the company.

Educational qualifications and salary outlook

Those who like to start their career in the business development area must hold a BA or BS degree. Having an experience in finance or corporate sales is also beneficial to get into business development. For top level positions in this field, many companies prefer candidates with MBA degree along with some years of experience in business development or in sales.
As far as salary is concerned, several factors are there, which influence the potential salary ranges such as the candidate’s employment history, education qualification, experience in a particular industry, etc. However, the average salary for different job positions in business development field in India are as follows:

Business development manager- INR 5,00,000 to INR 6,00,000 per year

Senior business development manager- INR 9,00,000 to INR 10,00,000 per year

Business development executive- INR 2,00,000 to INR 3,00,000 per year

Business development in the current business era is all about creating and maintaining relationships. Implementing effective strategies are for business development to make it grow is not enough. In order to get or retain the top position in the market, it is necessary to grow sustainably.

Social Media Marketing for Businesses Today

With the advent of platforms like Facebook, Twitter, LinkedIn, Pinterest and Instagram businesses today have received an opportunity to promote their businesses with almost no costs. A failure to capitalise on such a chance by not leveraging upon Social Media Marketing is like missing a drink from a pond of water in a desert. Businesses who do not take advantage of Social Media will eventually slack down in their growth.

Consumers today do not have patience for a one-minute commercial aired on their TV sets during their favourite soap or during a thrilling sports event. People have stopped sitting on a cozy sofa with their families and watch TV, they are now connected to the World Wide Web. Being online gives them a sense of accomplishment when they are admired for their looks or their thoughts. People like to share their moments of joy with their friends and family whom they might not able to meet due to reasons ranging from distance to time availability. On a global average, a person spends about 42 minutes on Facebook every day and this gives a business 42 minutes to talk to their consumers.

What are the Prospects that Social Media Opens for Businesses

Social Media has allowed businesses to connect with their consumers and partners in a more personal manner. It has enabled companies to build lasting relations with their target audience. Loyalists of a brand have developed a greater sense of belonging to the brand as they feel that the brand knows them and it is not just they who know the brand! This gives a personal flavour to the brand-consumer relations.

Good use of listening techniques over the Social Media allows businesses to understand the needs of their consumers in a more precise manner. It allows them to make more specific personas of people and allows them to unveil the precise persona that they wish to target. The in-vogue Human to Human marketing techniques are easily applied over the Social Media. Social Media may even give a business an unconscious endorsement when a friend is influenced to like or follow a brand or a product upon seeing his friend do the same. People are influenced by their trusted advisors in making buying decisions and Social Media gives a chance to businesses make the most of the presence of their admirers in increasing their sales but silent persuasions.

Exposure to your brand is increased multiple times if Social Media is used in the right manner. Social Media has huge scope not only in promotions, but it has shown an immense scope in the Public Relations domain as well.

Conclusion

A business missing out on Social Media is missing out on an ocean of opportunities. The best use of Social Media Marketing is made when experienced and professional Social Marketers are made to maintain the online presence of a business.

Animation Video Scope For Business in Today’s Time

In the age of digital media, where the method to deliver the message to audience was written text and images, soon the paradigm shifted to an innovative concept – the explainer videos.

Animation Videos are the short, fun and informative videos which do the simple task – ‘explain’. They explain the whole complex concept to the viewer in simplest of the way and the products and services are demonstrated to the audience. The average duration of an explainer video is in between 2 minutes to 3 minutes.

The first ever animation video was seen almost a decade back when micro blogging giant, Twitter used to it demonstrated on how to use it, it became viral and almost 10 million people saw it. The video was created by a company named as Common Craft.

9 years have been passed since the first explainer video was produced and has travelled a lot of journey and has become very successful too in this period. They have replaced the traditional videos for the marketing strategy for the companies and became the first choice for brands and companies across the world.

However, just being 9 years old in the market, the explainer video has still travel a lot and achieve more heights and become more dominating in its niche.

Importance of Animation videos

The explainers video helps in knowing the purpose of something. It helps in determining the importance of a specific product or service or concept to a particular person.

People find the videos so entertaining and catchy, that according to some of the studies, facts have been revealed that the probability of a product being sold increase by 64% when a consumer watches an explainer video of that product instead or reading its content, or watching it through images.

These videos have successfully replaced text content as a marketing strategy to a big margin. It is also revealed that only around 28% of the text is read by the reader when he saw written document over a web page.

1.8 Million Words in 60 seconds

According to Dr. James McQuivey of Forrester research, a small video of a minute carries almost 1.8 million words.
An explainer video is made up of combination of various communication types which in turn conveys the scope and vision of the product to the viewer. The use of animations and graphics and sound, the video becomes more interesting to watch.

One of the primary reason which has attracted millions of people to the use of explainer videos is that they uses both auditory and visual senses in their creation which helps to connect people to the video and thus positive results are derived from it.

Site Engagement and Online Presence

Apart from all these factors, a strong factor which works in the favor of explainer video is that they decreases the bounce rate of the portal. According to a study, whenever there is a video present on the web page, the average time a visitor spend on a website is around 2 minutes, which indirectly helps them in creating a strong online presence for the company which boosts their search engine rankings.

Additionally, it has also been revealed in a study that almost 59% of the search results are done keeping a video in search rather than a text as a video allows to engage the audience more as compared to the written text.

These are not only the positive traits of the explainer videos but there are still a lot are present. The arena of explainer videos is very bright and the brands who never thought to shift to this paradigm have also started to praise it and it is doing wonders for them.

Human resource training course – The need of today’s business world

Having an ideal and powerful human resource department is the will of every industry as they know it very well how it can affect their company’s growth in a positive manner. This is the reason many of these companies either joins their HR department staff in a human resources training courses to nurture and polish their skills or hire someone who have already done such course and willing to practice his/her knowledge for the welfare of the company.

All companies depend on the cognitive behavior and strength of their employees. No company can reach their organizational goals without utilizing their human resource effectively. This is the main reason human resources training courses and employee development is incredibly necessary for every industry. It is true that today, with the emergence of technology and machines and advancement in softwares has limit the requirements of employees, but it is also a fact that nothing can replace the talent, skills and thinking of a human.

And in order to make the perfect use of those skills and enhance their contribution to the company, the HR department of the company must provide all the necessary support for them. An HR department is the backbone of the company, which is responsible for finding the areas where new employees are needed, conducting interviews and then hiring such candidates from hundreds of them who would the most suitable for the profile and offer his/her skills to the company the best way possible.

This is only the beginning of the responsibilities of human resource as once the candidate is recruited, they are accountable for helping the personnel understand their work and clear out any doubts they have while performing their job. Furthermore, the compensation and incentives are decided by the HR which is released at the end of the month. They manage the entire employment and performance system, training and development of the employees, promotion and demotion, along with the suspension of the employee as per contract labor act 1970.

Hence, being an HR of the company means an array of huge responsibilities that includes the development and the well being of the company. The job of an HR becomes even more accountable when working for some sales company, as they are answerable for the lack of sales due to ineffective performance of their staff. Thus, in order to overcome the pressure, which is common in this field, you need to understand every trivial concept of the profile.

human resources training courses is the best way to ensure this happens as it will assist you in comprehending different aspects of the most useful profile of any company. There are many outsourcing firms and consulting services out there who specialize in providing training in human resource administration and employment compliance. They have the ability to proffer a huge range of training courses in the form of online training or in house training that includes subjects such as:

Disciplinary action/termination/misconduct
Contract labor act 1970
Trade union
Factory act 1948
Shops and establishment act
Minimum wages act
Payment and wages
Employment exchange act
Maternity benefits act
Sexual harassment act
National and festival holidays act

Furthermore, human resources training courses provided by these firms are also aimed to improve the communication skills of the person, which helps them to make a long lasting pact with their employees and find out their true potential that would benefit both the company and the individuals. A trained and educated human resource is the demand of all the established companies as they want someone with brilliant skills and knowledge who can handle their employees effectively and make them contribute the fullest to the company. Therefore, such personnels are the key to the success of the organization.

If you also wish to become a human resource of a successful and highly admired companies, then human resources training courses from a well reputed consultancy firm is all you need.

SLA Consultants India is a legit and certified consulting firm located at the center of New Delhi, who is well known for providing effective and valuable human resources training courses along with many other such courses that would help the company increase their overall productivity and aid an individual to forge a desired career in a reputed firm.

How web directories aid building back links for business sites?

Nowadays, technology is greatly influencing the present business world and made it easy to access internet irrespective of place. Due to the ease and quick information accessibility offered by online business directories, more and more people are searching for local businesses online. Web directories India not only facilitate audience in getting desired services, but also allow owners to endorse venture on an international platform. These directories are indeed an obliging tool for the websites that rely on search engines to maximize the traffic.

Submission of business websites to online directories is considered as the part of search engine optimization technique which generates back-links for the submitted websites. If you want to obtain full advantage of website promotion, then you should advertise the business in business directories along with search engines. As per the search engine’s perspective, directories are an essential parameter which is always considered while evaluating the value of the site. When any site added to the directories, they generate several inbound links for the site which search engines examine and provide rank based on that. Below we see how the inbound links affect search engine ranking of any site.

How to obtain inbound links for business websites?

However, there are various methods to get inbound links for business websites, but submitting site to the directories is certainly the best way amongst all. As we discussed above that directories generate inbound links for the listed business sites and the quality of these links help search engines in ranking the site. In simple words you could say, the page rank is evaluated by the total number of inbound links available to a site.

Good number of inbound links means good search engine ranking which ensure that the company is going to have great visibility as well as traffic. Business owners who frequently search – “How to promote website successfully?” can get benefits from listing directories. Promoting ventures on web listing sites or directories is quite an easy process where owners are only required to give some details of their organization with contact numbers.

How to maintain the good search rank and keep the customers engaged for long on business site?

No doubt, owners want to draw as much customers as possible and see their business on the top. For this, they always try to design exquisite website and do SEO work. However with good SEO, one can obtain a good search engine rank but when it comes to maintain the customers, they are required to put some extra efforts. No, it doesn’t mean you have to think out of the box! Below we are providing the best proven tricks to survive in the game and maintain a large customer base. Just have a look –

Regularly upgrade the business listing – In order to retain the customer interest, the foremost you need to do is add the site on local business listing sites and keeps on upgrading by adding relevant stuff or contents. Make sure the sites where you are listing the organization must have a good search engine rank and capable of endow good traffic.
Start social marketing – Undoubtedly, social media is one of the best ways to reach new customers while remaining in the touch of existing customers. Since, every second person in this world is using facebook or twitter, thus it would be a great idea to market the services and products via social networking sites.
Classified ads – This is one of the effective ways to tell your customers about the newly added products and services to your inventory. The classified ads aid you draw more audience and make the venture stand out in the crowd of competitors. It will definitely give you best results, but make sure you post the ads on the right platforms only.
Submit blogs and articles – This will give people a reason to come to your website! By posting blogs or articles on your pages, you can make people aware of your services and enhance their knowledge which will make them visit your site for new posts.

Listing venture on online business directories is highly beneficial and provides direct advertising exposure for the ventures. Be careful while selecting the niche directories to submit the business. Try to add organization to multiple directories, so that you can acquire more inbound links. It will increase the page ranking and allow your site picked by the search engines more often. Additionally, you can also create your local business listing on Goggle maps to get displayed on the maps.

Animation Video Scope For Business in Today’s Time

In the age of digital media, where the method to deliver the message to audience was written text and images, soon the paradigm shifted to an innovative concept – the explainer videos.

Animation Videos are the short, fun and informative videos which do the simple task – ‘explain’. They explain the whole complex concept to the viewer in simplest of the way and the products and services are demonstrated to the audience. The average duration of an explainer video is in between 2 minutes to 3 minutes.

The first ever animation video was seen almost a decade back when micro blogging giant, Twitter used to it demonstrated on how to use it, it became viral and almost 10 million people saw it. The video was created by a company named as Common Craft.

9 years have been passed since the first explainer video was produced and has travelled a lot of journey and has become very successful too in this period. They have replaced the traditional videos for the marketing strategy for the companies and became the first choice for brands and companies across the world.

However, just being 9 years old in the market, the explainer video has still travel a lot and achieve more heights and become more dominating in its niche.

Importance of Animation videos

The explainers video helps in knowing the purpose of something. It helps in determining the importance of a specific product or service or concept to a particular person.

People find the videos so entertaining and catchy, that according to some of the studies, facts have been revealed that the probability of a product being sold increase by 64% when a consumer watches an explainer video of that product instead or reading its content, or watching it through images.

These videos have successfully replaced text content as a marketing strategy to a big margin. It is also revealed that only around 28% of the text is read by the reader when he saw written document over a web page.

1.8 Million Words in 60 seconds

According to Dr. James McQuivey of Forrester research, a small video of a minute carries almost 1.8 million words.
An explainer video is made up of combination of various communication types which in turn conveys the scope and vision of the product to the viewer. The use of animations and graphics and sound, the video becomes more interesting to watch.

One of the primary reason which has attracted millions of people to the use of explainer videos is that they uses both auditory and visual senses in their creation which helps to connect people to the video and thus positive results are derived from it.

Site Engagement and Online Presence

Apart from all these factors, a strong factor which works in the favor of explainer video is that they decreases the bounce rate of the portal. According to a study, whenever there is a video present on the web page, the average time a visitor spend on a website is around 2 minutes, which indirectly helps them in creating a strong online presence for the company which boosts their search engine rankings.

Additionally, it has also been revealed in a study that almost 59% of the search results are done keeping a video in search rather than a text as a video allows to engage the audience more as compared to the written text.

These are not only the positive traits of the explainer videos but there are still a lot are present. The arena of explainer videos is very bright and the brands who never thought to shift to this paradigm have also started to praise it and it is doing wonders for them.

Human resource training course – The need of today’s business world

Having an ideal and powerful human resource department is the will of every industry as they know it very well how it can affect their company’s growth in a positive manner. This is the reason many of these companies either joins their HR department staff in a human resources training courses to nurture and polish their skills or hire someone who have already done such course and willing to practice his/her knowledge for the welfare of the company.

All companies depend on the cognitive behavior and strength of their employees. No company can reach their organizational goals without utilizing their human resource effectively. This is the main reason human resources training courses and employee development is incredibly necessary for every industry. It is true that today, with the emergence of technology and machines and advancement in softwares has limit the requirements of employees, but it is also a fact that nothing can replace the talent, skills and thinking of a human.

And in order to make the perfect use of those skills and enhance their contribution to the company, the HR department of the company must provide all the necessary support for them. An HR department is the backbone of the company, which is responsible for finding the areas where new employees are needed, conducting interviews and then hiring such candidates from hundreds of them who would the most suitable for the profile and offer his/her skills to the company the best way possible.

This is only the beginning of the responsibilities of human resource as once the candidate is recruited, they are accountable for helping the personnel understand their work and clear out any doubts they have while performing their job. Furthermore, the compensation and incentives are decided by the HR which is released at the end of the month. They manage the entire employment and performance system, training and development of the employees, promotion and demotion, along with the suspension of the employee as per contract labor act 1970.

Hence, being an HR of the company means an array of huge responsibilities that includes the development and the well being of the company. The job of an HR becomes even more accountable when working for some sales company, as they are answerable for the lack of sales due to ineffective performance of their staff. Thus, in order to overcome the pressure, which is common in this field, you need to understand every trivial concept of the profile.

human resources training courses is the best way to ensure this happens as it will assist you in comprehending different aspects of the most useful profile of any company. There are many outsourcing firms and consulting services out there who specialize in providing training in human resource administration and employment compliance. They have the ability to proffer a huge range of training courses in the form of online training or in house training that includes subjects such as:

Disciplinary action/termination/misconduct
Contract labor act 1970
Trade union
Factory act 1948
Shops and establishment act
Minimum wages act
Payment and wages
Employment exchange act
Maternity benefits act
Sexual harassment act
National and festival holidays act

Furthermore, human resources training courses provided by these firms are also aimed to improve the communication skills of the person, which helps them to make a long lasting pact with their employees and find out their true potential that would benefit both the company and the individuals. A trained and educated human resource is the demand of all the established companies as they want someone with brilliant skills and knowledge who can handle their employees effectively and make them contribute the fullest to the company. Therefore, such personnels are the key to the success of the organization.

If you also wish to become a human resource of a successful and highly admired companies, then human resources training courses from a well reputed consultancy firm is all you need.

SLA Consultants India is a legit and certified consulting firm located at the center of New Delhi, who is well known for providing effective and valuable human resources training courses along with many other such courses that would help the company increase their overall productivity and aid an individual to forge a desired career in a reputed firm.

INFORMATION TECHNOLOGY AND INTERNATIONAL BUSINESS

NFORMATION TECHNOLOGY AND INTERNATIONAL BUSINESS

By

Miss. P. PIRAKATHEESWARI, Lecturer in Commerce,

Sri Sarada College for Women (Autonomous), Salem – 16.

Introduction

Computerization has changed the way business is conducted the world over. No aspect of business has remained untouched by the information technology (IT) revolution. This is especially true of international business where people located in different parts of the world conduct transactions with each other. The activities of international business include manufacturing, in-land transportation, customs and excise matters, port operation, shipping, clearing and forwarding, etc. During the course of these transactions, a large number of documents are created and exchanged, many of these documents or the information contained therein is repeated, while creating and mailing these documents before the advent of IT., hundreds of man-hours would be lost in repetitive operation, innovations in IT have revolutionized international business; the use of technology in managing and processing information. Especially in large organizations helps save time, bring down costs, and reduce manpower, manual data input and transfer has now become not only obsolete, but also irrational.

Areas

In international business today, IT finds maximum utility in the following areas:

1. Electronic procurement

2. Electronic marketing

3. Electronic logistics

A modern competitive enterprise seeks to hold an edge over the market. IT helps provide this competitive advantage through its various applications tools. By adapting these tools in various areas of business, the organization can gain many advantages in terms of accessibility to a customer or supplier in any part of the world, speed of operations, reduction in man power, etc. due to the reach of the internet it is possible to conduct buying and selling transactions irrespective of geographical location. Internet banking helps in the speedy execution of payments and settlement of accounts. A website can be a virtual showroom, where products can be displayed, demonstrated, and sold. Such a website can also provide various after- sales service tips and suggestions, launch discussions forums, ask for customer feedback, and educate the customer. IT application such as electronic data interchange (EDI) has also enabled logistics operations to be paperless.

1. Electronic Procurement

E-procurement essentially comprises a number of inter-related methods for improving the procurement process through the use of electronic systems and processes. The need for e-procurement stems from the fact that in today’s globalized world, a manufacturer can source inputs such as raw materials, components, machinery and consumables from any part of the world. The manufacturer is constantly looking for suppliers who can offer quality materials at the most competitive rates. The internet has become a favourite hunting ground for the best bargains. Small companies can purchase their inputs through various websites, which sell a variety of items. However, for the larger organizations, electronic procurement is a systematically outlined process. Here, enterprises use automated applications to streamline buying both production and non-production goods and services.

The entire electronic procurement process can be divided into three major components: pre-purchase, purchase, and payment activities. Pre-purchase activity can begin with a Request For Purchase (RFP) generated by the user department and sent to the purchase department. The electronic platform helps to plan pre-purchase activities starting with the vendor pre-qualification process. Vendors are invited to register their interest in a prescribed application form. They are asked to provide information about their organization, availability of resources, such as manpower, machinery, and monetary resources. Reference letters from their bankers help establish their standing in the market. A list of their present customers is also sought to gauge their market base. The short-listed vendors are registered and whenever there is a requirement of their services, a Request For Quote (RFQ) is sent to them. In case of very large purchase orders, venders are invited to bid in a competitive bidding process. Tender evaluations tools help identify the most suitable bid. A number of companies resort to reverse auctions, whereby, they announce the auction process on their website and ask the vendors to make their bids before the deadline. The bids are then opened and evaluated, before the contract is awarded to the selected vendor with the most suitable offer. This process is called a reverse auction because in this case the auction is for procurement instead of a sale.

Benefits of Electronic Procurement

Reduction in Manpower Cost
Reduction in Purchase Cycle Time
Wider Choice of Vendors
Better Prices for the Purchased Goods
Reduction in Transaction Cost
Fewer Human Errors
Better Relations with the Vendors
Better Compliance with Regulations

2. Electronic Marketing

Internet has changed the way we exchange goods for money. It has broken geographical barriers between buyers and sellers. The internet enables a manufacturer in India to sell his/her goods to a customer in any part of the world through the World Wide Web. It is necessary, however, that the buyer has access to internet and has the necessary know-how and desire to make online purchases.

The internet has provided a very effective platform for electronic marketing or e-marketing. E-marketing means using digital technologies to help sell your goods or services. This is different from a conventional market place, where sellers display their goods and buyers can touch and feel the goods and bargain with sellers. In case of e-marketing, sellers can display photographs, video films and specifications of their products. In most cases, the prices are also displayed so that buyers have a clear idea about the product and price.

Benefits of E – Marketing

24*7 Connectivity – The buyer can access the seller’s website 24 hours a day and 7 days a week.
Less Expensive – E-Commerce websites can be launched with a very small budget. The expenses involved are website development charges, web-space rental, hosting charges and website maintenance charges.
Worldwide Reach – The biggest benefit of business over the internet is its global reach.
Online Payment Facility – The buyer can make online payments via credit card. This facility speeds up the transaction, assuring the seller of payment.
Measurement of Effectiveness – By putting a counter on the website, the seller can count the number of visitors to the website and the number of buyers who actually made on-line purchase.
Ease of Operation – The buyer need not leave the comfort of office or home to purchase goods on the internet. The payment can be made with a click of the mouse and the goods can be delivered at the buyer’s door step.
User-Friendliness – Most e-marketing websites are very easy to use. The buyer is guided through various procedures to purchase the good on-line. Many sellers have established call centers to be in direct touch with the buyer.
Personalized Service – Visitors to the websites are normally advised to register themselves, so that each time they visit the website they are recognized and provided suitable services.
Creation of Consumer Databases – The seller can keep a data base of the name, age, address, sex, contact numbers and important dates, such as birthdays and marriage anniversaries of online buyers.

3. Electronic Logistics

Electronic logistics is use of web –based technologies to support warehousing and transportation management processes. E-logistics enables distribution to couple routing optimization with inventory tracking and tracking information.

In international trade and distribution, computerization is slowly but surely tacking hold of every aspect of business. From computerized trade leads available through the department of commerce, to electronic letters of credit, to telecommunicated documents, to computerized freight booking, tracing and documentation system, to electronic freight tariffs, automated freight payment systems, computerized loss and damage reporting.

There is a tremendous scope of the application of IT in logistics. In fact, modern supply chains are held together by the strength of IT, through its ability to transmit huge amount of data speedily, or make global data available to expedite the decision making process.

Due to the advantages offered by IT, many logistics providers are planning to handle majority of their commercial transactions electronically. Also, exporters are already using IT for various activities ranging from e-procurement of goods to availing transportation services on the net.

Important Electronic Tools

Shipping lines are keen to encourage their customers to use the internet and have developed a number of attractive tools. The biggest benefit of these tools is that both shippers as well as shipping lines gain by using them. Following are some of the important tools:

Electronic receipt of vessel schedule information
Tracking and tracing of cargo
Remote bill of lading (B/L) printing
Single data entry reporting
Exception reporting
Online tendering, etc.

1. Electronic Receipt of Vessel Schedule Information

Shippers can visit a logistics portal to check the schedule of different shipping lines and choose what suits their supply chains the best. This saves shippers time and effort. The shipping lines, too, benefit as they do not have to inform individual shippers about their voyage schedules. At present, the only limitation to this system is that not every portal maintains information about every shipping line, nor does every shipping line provide updated information on their sites or related portals.

2. Tracking and Tracing of Cargo

The biggest benefit shippers enjoy as far as e-logistics is concerned, is tracking and tracing the cargo. With e-connectivity they need to spend less time per enquiry with shipping lines about the status of their cargo and significantly improve their supply chain visibility. However, different portals offer different services.

3. Remote Bill of Lading Printing

The main benefits of this facility are reduced production and distribution costs for the carriers. The shipper’s gain is fast and error-free receipt of documents. More and more shippers are using this facility and are demanding simplified transmission of transport documents. One of the reasons for this is error-free transmission of Bill of Lading. Shipping lines normally dispatch the Bill of Lading within 48 hours of vessel sailing.

4. Single Data Entry Reporting

With the aligned system of documentation, the format of various shipping documents is now standardized. Information once keyed in any document will automatically appear in all aligned documents. This system saves repetitive data entries and also saves substantial time and cost.

5. Exception Reporting

Shippers across the world, who work tirelessly towards manufacture of quality products, also want reliable delivery schedules. Exception reporting by the shipping line helps the shipper to know if there are any deviations from the instructions, which he/she has given to the shipping line.

6. Online Tendering

To find out the ocean freight rates from various shipping lines, the shipper has to send an enquiry separately to each shipper. Online tendering helps the shipper to send out rate enquiries to as many shipping lines as desired by merely pressing a button. Today, in the era of rationalization, mergers and acquisitions, the shipper’s global requirements are getting increasingly complex. Online tendering helps them get competitive quotations from shipping lines operating on various routes. These multinationals maintain databases of such quotations in order to choose the most competitive rates on various routes.

Conclusion

Technology is changing at a very fast pace. Various aspects of electronic business such as e-procurement, e-marketing, e-logistics use a number of technology products. The life cycle of technology products is very short. We are living in a knowledge-driven era, where everyone has access to information thanks to internet and a variety of other sources of information. However, the market is dominated by those, who translate information into knowledge and use the knowledge to improve productivity and efficiency of their enterprises. India is enjoying an enviable position because of its leadership in the area of information technology. A number of business solutions are developed in India for world wide applications. However, such applications take a long time to be implemented in India itself.
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About the Author
P. Pirakatheeswari P. Pirakatheeswari

Miss. P. PIRAKATHEESWARI, Lecturer in Commerce, Sri Sarada College for Women (Autonomous), Salem – 16. (show bio)
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Creating the Urgency: Find Out Why You Should Incorporate Your Business TODAY!

Business incorporation is considered to be an important venture and yet, a large number of business owners choose not to follow through with it due to one reason or another. Some of the major reasons that make people shy away from incorporating a company includes the increased need keep up with additional bookkeeping as well as administrative details. What is more, it is also known to add more tax burdens and yet, this among the major things that most business people are trying to reduce. Please note that taxation and profitability are two key areas where businesses fail so it is absolutely crucial that you consult professionals in this area. USA Corporate Services, INC. has over 25 years of experience and can provide more precise guidance in these areas, ensuring you go through proper channels and procedures when incorporating your business. While this is the case, it is important to note that there are several benefits associated with incorporating a company and as such, it is considered an important venture rather than a nonsensical one.

Separate Entity

By incorporating your business, you ensure that it is a separate entity from any other property you own and as such, in case of any eventuality, you are not considered responsible for what happens and as such, you don’t stand losing your property. This is because legally, you cease been responsible for actions that are taken up by the corporation.

Unlimited Life

After incorporating a company, it does not operate on the same rules as those of partnerships and proprietorships. This means that if one person was to pull out or if any individual is considered incompetent the company does not stop running efficiently. Thanks to corporate restructuring, companies are able to operate indefinitely until the objective of the business is achieved. In such instances, it can be merged with another one or alternatively it can go bankrupt. As such, unless these two options are declared, the business is supposed to continue running efficiently.

Ability to Transfer Shares

By incorporating a company, you can rest easy with the knowledge that your shares in the company can be sold out, given to a family member or simply transferred to another party. The procedure of having to set up partnerships is often cumbersome since there is a lot of paperwork involved such as changing title deeds and ensuring that all legal documents are updated. This can eat up too much time but it is not something that can be said of incorporations. This is attributed to the fact that every individual understands their privileges and rights due to the fact that they have the shares they own in the company. What is more, at the back of the stock certificate there are stipulations of what need to be done in the event anyone wants to transfer their shares, making the process that much easier for everyone involved.

Ease of Raising Investment Capital

Through incorporating a company, it also becomes considerably easy for the business to raise capital as it attracts investors due to the limited liability as well as the ease with which shares can be transferred. It is important to state that incorporations also have the ability to transfer shares directly to the new investors. It is for all these reasons that the process of incorporating a company is deemed the most ideal and perfect move for any business that wants to grow exponentially. Considering the reasons people give for not incorporating their business, there is no doubt that the advantages far outweigh the disadvantages. Needless to say, it is easier to gain venture capital or seed money from private investors when they see you take your business seriously enough to incorporate (and put together formal business plans).

Other Considerations When Incorporating

Clearly, there are many advantages to incorporating. While you can do business as yourself, sole proprietorships and “DBA” (Doing Business As) only does so much for your professional image, organization, and the like; thus, the question here is not whether you should incorporate your business but, rather, how you should do it. Again, the experts over at USA Corporate Services, INC. are a great resource for differentiating your different option and choosing the professional path that best suits your needs.

DISCLAIMER: Please note that this information is provided as a free resource and an aide for your business. We do not make any claims that this information is a “final resource” or all-inclusive source. In addition, we make no allusion to the use of tax shelters of tax evasion methodology. Any inaccuracies are purely unintentional. If you are unsure about legal provisions for corporations, we recommend consulting USA Corporate Services, INC., as they have over 25 years of experience in this field, and perhaps also speaking with an attorney that specializes in business law.